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Question (submitted by Kevin via Facebook Fan Page): What’s the key strategy to make your loose aggressive style works so well?
Answer: It’s really simple actually – the key to a loose aggressive style is understanding opponent tendencies (as well as board textures and ranges) well enough to know when people are strong or weak or when they have a propensity to call too much or fold too much, and then in bluffing often in the situations where they are likely to fold, you can get paid way too often in the spot where it’s pretty obvious they have something and simply won’t let go to YOU at any price.
So it starts by opening a lot of pots and making small bluffs here and there. If I see there is a person who always calls the flop but usually folds the turn, I start to two-barrel him a lot more but not fire the third bullet. If I see there’s a person who always bets her hand and when she checks she is weak, I just fire every time I’m checked to, and often very big because I know she doesn’t have a hand she can call with.
Pay attention to what turn cards help your range versus their range and fire when you get turns that help your range more. Like if I raise preflop and someone flat calls me and the flop comes 962 and I bet and they call, and the turn is a K, I’m going to bet that a very high % of the time, because I know his most likely holding is a small pair or even Ace high that can’t call. Against some especially stubborn types who will interpret my bet on the K as weak because they realize I am always betting it, I might choose not to and wait for a situation where the turn card actually improves me and get paid by hero calls way too often.
That’s another thing – simply by trying extra hard to pick on the weak players at the table, your image will seem ultra-aggressive. Isolate the weak players. 3-bet them and fire relentlessly. Then when you are up against the more stubborn types, value bet your hands really forcefully – you’ll be surprised just what people call you with when they don’t believe you.